Friday, March 13, 2020

Socialization and Culture Essays

Socialization and Culture Essays Socialization and Culture Essay Socialization and Culture Essay Most of the societies have cultural issues and problems that must be dealt with which usually involves the matter of culture and social perception. Addressing this problem through the mediation of the government is very complicated thus, social opinions and cultural concepts must be incorporated to better understand the concern of the issue. Children employment in the city is an issue that involves cultural views and social consideration. It is not merely deciding whether to illegalize it or not just by basing from the decisions and opinions of the political leaders but instead public views must be solicited to determine the technicality and ethicality of this issue. Social perspective, whether ethnocentric or culturally relativistic- should also be considered in evaluating this issue. Child labor and Social Culture Social and cultural perspective are very important in factoring the opinion and views of the society regarding an issue whether they are ethnocentric or culturally relativistic. Ethnocentrism is defined as the view that one’s culture’s way of doing things is the right and natural way thus discriminating other by regarding them as barbaric and inferior than them. On the other hand, cultural relativism is the attitude that other ways of doing things are different but equally valid thus this behavior tries to understand the others in cultural context. Through conducting survey and soliciting public opinions, it was determined that most of society view the issue of child labor as a matter of necessity, which also makes it as a valid employment matter and not a matter of child abuse. It has been determined that this society is more culturally relativistic regarding this attitude thus most of them try to justify the dilemma of child labor. According to public opinion, child labor is being regarded as a means for children to help their family regarding financial issues. In addition, this labor contribution is needed on accounts of family business and income generation. In addition, a mean of acquiring personal work experiences and skills is viewed as essential to future employment challenges. Due to this social perception and cultural attitude, child labor becomes a socially acceptable means of employment in the society. Since the society view this issue as a valid matter and not an abusive and discriminating one, government action should move in accordance to this opinion. Thus, government actions and policies should be made in accordance to this assumption so that the society could relate to it. The best course of action to be initialize regarding this issue is to make policies and amendment protecting the safety and work conditions of children regarding their employment. Conclusion Public opinion is very much vital in the movements and actions of the government. Social perspective should be considered as the eye of the government in viewing certain social and cultural dilemma. Social discretion and cultural behavior should considered in making course of actions government actions are intended for the betterment of the society. Thus, social opinion and cultural behavior are the factor in determining the ethicality and validity of a cultural issue whether it will be socially accepted or denied.

Wednesday, February 26, 2020

Conversation Analysis Essay Example | Topics and Well Written Essays - 1500 words

Conversation Analysis - Essay Example However, illocutionary act is largely said to occur when the meaning of the speech is to promise, order or bequeath (Austin 1962). In the case of the conversation 1, the speech act happens is illocutionary as the speech is intended at ordering the other person to get something – the price of the paint. For example, â€Å"A: Uhm .. what's the price now eh with VAT Do you know eh† uses the imperative type of clause to ask the question. While the participant A, starts the conversation with a simple statement (A I ordered some paint from you uh a couple of weeks ago some vermilion), what he wanted to know was : 1. If the vermillion paint was still available with the shop 2. If the price with VAT would be affordable for him to buy Turn-Taking and Pauses Pauses are considered as speech irregularities or breaks in otherwise smooth conversation. Pauses occur because of different reasons like to act as fillers when the speaker is unsure of what to say or how to shape his speech; when the speaker is slow in thinking the best words to use; when the speaker wants to use the pause to mean something like give a cue to the listener to start the conversation or decide about his answer; or when the speaker is not sure if its his turn to start talking. Most of the literature on conversation analysis seggregates pauses into pauses related to turn taking – as in the case of giving both the speakers cues to take up the speech; or in the form of fillers. In the case of conversation 1, there are several pauses used by A: 5 A [An- 6 A Uhm .. what's the price now eh with VAT Do you know eh The pause in speech of A shows that the customer wants to place a request – to check with the price inclusive of the VAT and thinks that his request will require the other person to make some effort. 8 A Thanks (10 second pause) This pause is simply a turn pause as the speaker A waits for the speaker B to give an answer to his query. 12 A Eh (1.0) yes u:hm (dental click) j us - justa think That's what three nineteen The pause shown in the above sentense is indicative of the fact that the speaker is hesitating and making mental calculation or processing the information given my B. 15 A Er, hh I'll tell you what I'll just eh eh ring you back I have to work out how many 16 I' 11 need Sorry I did - wasn't sure of the price you see In the above example again, the speaker is showing uncertainty and some shyness as he feels that B may think bad of him when he reveals that he will actually not buy the paint because of price. 7 B Er I'll just work that out for you This pause is used by B as a filler, to tide over the fact that he wants the other person to wait a bit while he checks the required information. It also conveys tha meaning that B has accepted to do what A has asked him to. Adjacency Pairs Adjacency pair is a way of continuing the conversation through turn taking. It is an essential part of dialogue and it takes place when two people speak one after the other. The adjency pair is guided by the Grice's conversational maxim of manner (1991), which requires that the second speaker has to make an utterance that has a relevance to the theme of the speech used by the first. The first speaker sets the pace of the conversation and gives cue to what the other person is needed to say in return. The example of

Sunday, February 9, 2020

Global Enterprise and Innovation Essay Example | Topics and Well Written Essays - 250 words

Global Enterprise and Innovation - Essay Example Sony Corporation restructured and realigned their U.S. business portfolio. The company also recorded gains related to the corporate restructuring improvements in operating results of their Devices and Financial services segments. Sony took measures to accelerate decision making and execution with management and across all departments, allowing Sony to be better equipped for the challenges of the industry. I think Sony has achieved a satisfactory outcome through their corporate restructuring efforts so far and creating new growth opportunities through acquisitions. In terms of future growth Sony will need to focus on their core electronics business (mobile, gaming, imaging) continued innovation, process improvement and providing cutting edge products that their customers need and want. Their operational focus will continue a key component in achieving continued profitability and financial growth for the company and their stakeholders. In general Sony can utilize the same operational philosophy can be used to improve operational results in all markets where it competes. It is imperative that the company achieve long-term results with their operational improvements and new business initiatives. Sony aims to achieve stable, repeatable, long-term improvements in their operations in order to determine the viability of any new business initiative, acquisition or process improvements. It is the goal of the company to achieve stable, repeatable and transferable operating results in order to achieve good operating results when entering new markets or operating

Thursday, January 30, 2020

Theatre review Essay Example for Free

Theatre review Essay The lighting for most of the play was moderately bright with foot lights lighting the stage, and several overhead lights as well. The exception was Petruchios house, which was quite dim to show how different it was from what Kate was used to, and showing how miserable she was. Most scenes were broadly lit instead of using spotlights to highlight individual characters, which I was quite surprised about, One exception was outside the tavern where the men were celebrating Biancas engagement, when a spotlight was used to show the merchant pretending to be Lucentios father looking out from a window. Lighting was s also used for several special effects. One example was the storm outside Petruchios house, which was very effective, and also an amazing contrast compared to the scene with Bianca in the garden, which had a completely different mood that was well conveyed by the lighting used in both scenes. Sound effects were also used to convey the emotions in each scene, though not used abundantly, but were key to the scene, for example, wedding bells for the church scene and thunder and lightening, which was very atmospheric. There was music from the orchestra before the play started, which set the mood, and also put the play in context because it was sort of old fashioned instrumentalist music, which showed that the play was going to be the traditional version instead of a more contemporary updated version. There was also background music sometimes, but nothing too obvious, and only a few bars at a time, with no real impact on the scene except to add to the surroundings, rather than narrate them, so they didnt have any particular tone, i. e. hopeful or sad. The lack of songs seemed strange to me because Ive only previously been used to seeing musicals performed but the cast conveyed the emotions adequately anyway. The costumes in the play were also of a very high quality, even though each character only had one outfit. Nevertheless they showed a lot about the personalities of each role. For example, Bianca wore a pretty yellow dress to show how girly she was, and that she cared about her appearance while Kat wore a rough looking one. Gremios clothes were probably the most affluent, with robes that were trimmed of fur and a lot of gold jewellery, which supported the fact that he was the richest of Biancas suitors, Gremio retired to his moneybags Things like this showed aspects of their personalities. I could tell that clothes were important in those times because they showed who a person was. A case that shows this is when Lucentio swaps clothes with his servant. , so that anyone who saw them would know instantly which one was the master. Ive seen things like this in other performances, for example Les Miserables and often other pre 1900 plays.

Wednesday, January 22, 2020

The Role of Mexican-American Border Relations in the Political Process

The Role of Mexican-American Border Relations in the Political Process Throughout the 1990’s up until the present, Mexican-American political relations have been very inconsistent in their endeavors to define what the relationship should and will be between the two different countries. The massive influx of Mexican immigrants has commanded attention from the governments of both countries. This has resulted in attempts to make a working partnership acknowledging the fact that the peoples of Mexican decent have grown into the largest minority group in the United States and there are many issues to be hammered out by both countries in establishing just economic and political relations. However this effort has encountered many setbacks and questions of dedication to a working relationship between Mexico and the United States both in the past and currently. Politicians who once jumped on the bandwagon of demonizing Mexican Americans are now fronting to be their closest allies and representatives in order to gain there votes in reelection. Who were once a people solely confined to the lowest of economic class and labor, are slowly working their ways into the higher classes and employment opportunities. Conservative citizens prejudiced attitudes towards Mexicans is balanced out by liberal populations as well. While poor economic times and difficulty in finding employment tend to point fingers at populations like the Mexican immigrants, there is still a need for the cheap labor in the fields and factories to keep production moving. The list of contradictions goes on and on and this complex issue will remain one for years. The goal of this paper is to address Mexican-American relations of the past and the present, and to pr... ...beth. Making Labor Flexible: The Recomposition of Tijuana's Maquiladora Female Labor Force. Feminist Economics 6, no. 3 (2000), 59-79. Global Exchange. Maquiladoras: Sweatshops by any other name. http://www.globalexchange.org/education/california/DayOfTheDead/maqui ladoras .html Guskind, Robert. â€Å"Border Backlash.† National Journal 4 June 1994: 1296-1299. Muller, Henry. â€Å"There is a Limit to What We Call Absorbant.† Time 18 Nov. 1991: 54-63 Natives: Immigrant Bashing on the Border. Film â€Å"Powell says U.S. eager for immigration agreement with Mexico† (Cnn.com) 30 May 2003. Rodriquez, Cindy. â€Å"Tamales no substitute for a place on podium.† Globe. 12 August, 2000.

Tuesday, January 14, 2020

Report on Marketing Strategy of Rahimafrooz Bangladesh Limited

Report on Marketing Strategy of Rahimafrooz Bangladesh Limited Rahimafrooz Bangladesh limited was established in 1950. As a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954   it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph.He finally established a small proprietary trading company named Rahimafrooz & Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz   Ã‚  expanded rapidly into various trading items. The major milestones in   Rahimafrooz history can be  summarized as below: Incorporated in 1954 by Mr. A. C. Abdur   Rahim Distributorship of Lucas Battery in 1959 Exclusive distributorship of Dunlop tyre in 1978 Acquisition of Bangladesh operations of Lucas UK in 1980 First producer of industrial battery in 1985Pioneering Solar Power in collaboration with BP in 1985 First ever battery export – to Singapore –  in 1992 Launched Rahimafrooz Instant Power System in 1993 Acquisition of Yuasa Batteries (Bangladesh) Ltd. – in 1994 Attained ISO 9002 certification for RBL operations in 1997 First India office opened in Ahmedabad – in 2000 Awarded â€Å"Bangladesh Enterprise of the Year† in 2001 Attained ISO 14001:1996 for RBL  operations Launched â€Å"Agora† – the first ever retail chain in 2001 Launched Rahimafrooz Energy Service in 2002 – promoting distributed power. Established   Rahimafrooz CNG ltd. n 2003 Awarded â€Å"National Export Trophy† in 2003 Metronet  Bangladesh,  a  fibre  optic  based  digital  solution  provider  for  data  communication,launched in joint venture with Flora Telecom – in  2004 Received McGraw-Hill Platt Global Energ y Award  for Renewable Energy  in 2004 Received the â€Å"   Ã‚  Ashden Award† for Sustainable Energy in 2006 EPZ factory and RAL  two new company developed –  in 2008   1. 1 ORIGIN OF THE REPORT: This project   Ã‚  Report has been prepared as the fulfillment of the partial requirement of B. B. A Program. 1. 2 OBJECTIVE OF THE REPORTOur business courses are designed to help the students learning the technique and acquiring with skills needed effectively in management including planning, organizing, staffing, directing, motivating and controlling, problems in achieving organizational goals in differing managerial environments as a part in different management system. So the prime aim of the regarding report is to diagnosis a company regarding their operations & thus make a nice combination of my four years educational learning. The main objective of the report is marketing strategy of   Ã‚  Rahimafrooz ltd. 1. PURPOSE OF THE REPORT: I take information fo r my report by two purposes. 1. 4 PRIMARY PURPOSE: The Primary purpose of this report is to partially fulfill the requirement of my Bachelor Degree. 1. 5 SECONDARY PURPOSE: Secondary sources include the internal documents like annual report company bulletin other research reports and brochures. 1. 6SOURCE AND METHOD OF COLLECTING DATA:The report is organized by secondary source of data. Various report’s brochure, catalog, articles and journals, projects profile, dealer credit policy, and Rahimafrooz website is used in this regard. 1. LIMITATION OF THE STUDY: Firstly, judging a company’s activity relative to competitor is not an easy task. This study has tried to figure out the key factors that has an effect towards the profitability of the company. Secondly, analyzing the secondary data and comparing it with the primary data was a major problem in making the report. Thirdly, lack of adequate knowledge has a effect in   Ã‚  writing the report properly. Chapter Two Com pany history Founder Late A. C. Abdur   Ã‚  Rahim (1915-1982). Rahimafrooz   Ã‚  Bangladesh Limited A man of strict religious values, yet a believer in progressive dynamism, and dreamer who thought nothing is impossible – Late A C Abdur Rahim overcame numerous challenges and obstacles to become one of the most accomplished entrepreneurs of this country. Born on the 20th of January 1915, he lost both his parents by the time he was seven years of age. Deprived of formal schooling and a typically comfortable childhood, he grew up as a man with strong determination, hardworking diligence, and humane compassion. By the early 1940s, Mr. Rahim started small scale commercial trading on his own. He moved to Chittagong in 1947 and stared afresh with very little capital in hand, but with a whole world of courage and faith.In 1950, he established the small trading concern dealing in various items. This proprietary business was formally incorporated on April 15, 1954 as Rahimafrooz & Co. Till date, Rahimafrooz Group commemorates this as its â€Å"Foundation Day†. The childhood hardship and the struggle in his young years only made Mr. Rahim a strong individual, a faithful human being, and a leader full of compassion and humanity. He was a caring father and an affectionate person throughout his life. Whoever, in his lifetime, came in touch with Mr. Rahim, fondly remembers him as a man of tremendous humility, dignity, and trustworthiness.His   passion for continuously improving himself and his religious and ethical righteousness, and his dedication to please his customers – are still prevalent in today’s Rahimafrooz culture – shaping the Group’s present and its future. Today’s Rahimafrooz is a dream that Mr. A C Abdur Rahim turned into reality. The business growth, the social commitment, and the great diversity in today’s Rahimafrooz are the outcome of one lifetime of hard work and compassion from Mr. Rahim. He br eathed his last on March 14, 1982 in London. But his work and his virtue have kept him alive forever.May Allah grant him with eternal peace. Over the decades, Rahimafrooz has grown in size, scale, and diversity. The Group today has Eight Operating Companies (SBUs), a few other business ventures, and a not for profit social enterprise. As of 2011, the Group currently employs more than three thousand people directly and a further twenty thousand indirectly as suppliers contractors, dealers and retailers. Rahimafrooz operates in four broad segments – Storage Power, Automotive & Electronics, Energy and Retail. We have strengthened our market leadership at home while reaching out to international markets.Ranging from automotive   after   Ã‚  market products, energy and power solutions, to a world class retail chain – the team at Rahimafrooz is committed to ensuring the best in quality standards and living the Group’s five core values – Integrity, Excellenc e, Customer Delight , Innovation and Inspiring People. Rahimafrooz has been a partner in the development journey of this nation for more than fifty-five years now. We set ourselves the highest standards in responsible corporate behavior and our passion for success is aligned with the development of the country.We are committed to playing a leading role in driving growth, prosperity, ethical values and social responsibility. We continue to serve our customers through unparalleled quality excellence and service superiority. Our business success has been complemented by our commitment to the environment, society and community. At Rahimafrooz, We are – ‘enriching lives with your trust’! 2. 1 Aspiration: To be most admire and trusted organization through excelling in everything we do, following ethical business practice and adding value to stake holder. 2. 2 Vision:Be an enterprising group of Taka 2,000 crore by the year 2010 with the diversified business portfolio fo cus on dynamic growth, excellence, innovation, customer delight in enriching our world. 2. 3 Vision 2015: A billion dollar diversified group committed to adding value to all stakeholders and community Value: Integrity in all our dealing Excellence in everything we do Total commitment to customer satisfaction Thinking ahead and taking new initiative 2. 4 Quality policy: We, as a team, totally committed to customer delight through intelligent effort and continuous improvement. 2. Community service: Rahimafrooz regularly contribute personal, monetary and medical help to  people disadvantaged by  natural calamities and  serious illness. Rahimafrooz also makes significant contribution to leading diabetic and cancer hospitals. 2. 6 Achievements of RBL: Asia’s Best Brand  Ã‚  CMO Award 2010 Asia’s Best Employer  Ã‚  Ã‚  Ã‚  Ã‚   SC& FE,  CSR  Ã‚  Award 2008 Brand Leadership  Ã‚  Award 2008 Ashden   Award  Award 2006 National export trophy Award 2001- Chapt er three Strategic business unit (SBU) RBL 3. SBUs (Strategic Business Units): Rahimafrooz (Bangladesh) Ltd. (Group Parent Company)Rahimafrooz (Batteries) Ltd. Rahimafrooz Distribution Ltd. Rahimafrooz Energy Services Ltd. Rahimafrooz Renewable Energy Ltd. Rahimafrooz CNG Ltd. Rahimafrooz Superstores Ltd. Excel Resources Ltd. Rahimafrooz Globatt Ltd. Rahimafrooz service center 3. 1 Rahimafrooz (Bangladesh) Ltd. (Group Parent Company: Rahimafrooz (Bangladesh) Limited (RABL) is the Group Holding and Parent Company including the Group Corporate Center that guides the Strategic Business Units (SBUs). It ensures continuous management innovation, technology adoption, new initiatives, corporate governance and compliance.Rahimafrooz Bangladesh Ltd has imported world famous Dunlop Tire and Tube which is producing in Japan and India. At present Rahimafrooz Bangladesh ltd. Is one of the top most organizations in the country many officer and personnel work hard. From the development of the orga nization Rahimafrooz Bangladesh ltd. is mainly work in four divisions 1. Corporate Division 2. Manufacturing Division 3. Marketing and sales division 4. International division The chairman is the chief executive officer of the organization and the director is the head of every division. Rahimafrooz Bangladesh ltd. has one head office in Motiheel.Two service offices in Dhaka and Chittagong and one factory in Nakhal Para and other is Savar. Regional office is operated by regional manager who has controlled all the sales force and also has responsible for his job to the managing director of head office. Every appointed dealer in the sales center of Rahimafrooz Bangladesh ltd. they always get up great training from the company to serve the customer all over the country there are near about 180 dealers of Rahimafrooz Bangladesh ltd. Often the company organize conference for the dealer and they create the opportunity to exchange their value. . 2 Rahimafrooz Battery Ltd: Rahimafrooz batter y ltd has mainly marketed Rahimafrooz battery. At present Rahimafrooz company has been producing and marketing more than one hundred categories battery. Automotive battery and motor cycle battery are produced by Rahimafrooz Company. This is very popular in the market and also high quality. The Company’s manufacturing plants produce a range of products – automotive, motorcycle, and appliance batteries, Industrial (stationary, deep cycle, traction, VRLA batteries, IPS and UPS batteries, and rectifiers.Lucas and Spark are the leading names in the local automotive battery market while Volta, Optus and Delta are gaining equity as International brands. RBL has a successful story of installing solar power in the remote rural areas of Bangladesh. It has successfully installed more than 10,000 home solar systems in the remote rural areas of Bangladesh. In Bangladesh Rahimafrooz Factory is situated in Nakhal Para. Tejgoan. It is the heist battery production capacity factory. The authority tries their level best but to keep its quality through skill and efficient engineer Plant Capacity: Rahimafrooz has state of the art manufacturing plants.We are equipped with all latest technologies with complete air treatment and lead-recycling management. RBL produces different types of batteries to meet the local and international market. Its capacity in Automotive Battery is 660,000 (N50) units per annum and Industrial Battery is 41 million AH/annum. By the end of 2010, these will increase to 8000,000 (N50) and 120 Million AH respectively. All the products are manufactured following strict quality and environmental standards, and are ensured by international certifications too. Our main product range includes: Automotive battery Motorcycle batteryAppliance battery Deep cycle – Flat plate battery Industrial tubular battery VRLA battery IPS and UPS batteries 3. 3 RAHIMAFROOZ DISTRIBUTION LTD: The company has a huge relation with the market to distribute its produ cts through the network of dealers. It has almost near about 200 dealers, 280 Retailers and 95 Lubricant Dealers across the country for distributing Dunlop   tyre, Lucas batteries, Volta batteries, RZ   tire, BP lubricants and Rahimafrooz instant power system. RDL’s portfolio includes international tyre brands Dunlop and Kenda while it also carries its own brand RZ Tyre and  battery brands Lucas and Spark.RDL is the exclusive franchisee of the world’s leading lubricant brand Castrol. Through Rahimafrooz IPS, UPS and Voltage Stabiliser, the company enjoys clear leadership of the emergency power products market. In addition, it also runs eight automobile service centres in Dhaka and Chittagong. Recently the company has entered the electronic goods market. It distributes and markets various household appliances and electronic goods through RDL’s newly inaugurated electronics retail chain, Ureka and its numerous sales outlets.RDL product portfolio includes the followings: Tyre RDL   markets different tyres for car, bus, truck and auto-rickshaw. It is the sole distributor of DUNLOP in Bangladesh. RZ Tyre is its own premium heavy duty truck/bus tyre fit for Bangladeshi road. It also markets other economy tyres. Automotive RDL markets three major brands of automotive batteries: LUCAS, VOLTA, VOLTA MF (Maintenance Free) and SPARK. All batteries are produced by RBL. Power Back-Up System RahimAfrooz   Ã‚  IPS and Rahimafrooz UPS are two popular power back-up systems marketed by RDL. LubricantRDL is the marketer and sole agent of Castrol, one of the lubricant giants Rahimafrooz solar is started with a  pilot project with the Bangladesh Atomic Energy Commission. Rahimafrooz Solar supplies solar-electricity to the remote villages of Bangladesh. More than 30,000 thousand families are supplied with solar power with help of NGOs and International Organizations. Excel retires limited RBL is the leading tyre retread company in Bangladesh. ERL ha s been serving the industry since 1994 providing  best quality of retreads. Its plant is capable of retreading tyres of  car, bus, and truck.EXCEL RESOURCES LTD Excel Resources Ltd. (ERL) is a leading name for tyre retread. ERL also manufactures and markets emery cloths and abrasive papers. ABOUT RETREAD Retread of tyre is a process whereby new tread rubber is applied on a used tyre casing; if done properly, this process allows similar mileage like new tyres. The process extends longer casing life. Based on the casing, a tyre can be retread up to 3 or 4 times, as long as the casing supports. The retread process is eco-friendly and does not result in environmental pollution.A retread tyre can save up to 50% of new tyre’s cost. Every time you buy and use a retread tyre, you help to conserve Their valuable natural resources and since retread tyres are less expensive than comparable new tyres, one can save money while helping the environment. This is truly a win-win situation 3. 4   Rahimafrooz   Energy Services Ltd. BRAND Rahimafrooz   Energy Services Limited was established in the year 2000 as a standby, captive anddistributed power solution provider. It is a leading name in the diesel generator industry having a customer base of nearly 700.Its clientele comprise of industrial plants, real estates, hospitals, educational institutions, telecoms, supermarkets, corporate houses and government establishments including the Armed Forces. The company is marketing both diesel and gas generators from Pramac Power Engineering, Italy and Spain, and Mitsubishi Heavy Industries Limited, Japan. Rahimafrooz Energy is also providing Rental Power with both diesel and gas generators. Rahimafrooz Energy is the Authorized Distributor of GE Consumer & Industrial Lighting, USA and Exclusive Distributor of Wiring Accessories and Low Voltage Protection Devices from Hager, France in Bangladesh.Located at the heart of Tejgaon Industrial Area, Dhaka Rahimafrooz Energy is equipped with the necessary service facilities and ready availability of stocks for all kinds of organizations and individuals requiring energy related solutions RESL is the Exclusive Distributor of PRAMAC in Bangladesh. It markets diesel generators up to 2500 KVA for multiple users. Its customers comprised of industrial plants, real estates, hospitals, educational institutions, telecom companies, supermarkets, corporate houses and government establishments.Established with the aim of being a provider of standby, captive and distributed power solutions offering 24X7 customer services, the company is now ready to launch three new products which are gas generators, power rentals and electrical accessories. In a short span of five years, Rahimafrooz Energy Services Limited has grown to be a highly reliable energy solution company. PRAMAC generators come up to 2,500 KVA for multipurpose use. Its customers comprised of industrial plants, real estates, hospitals, educational institutions, telecom companies, supermarkets, corporate houses and government establishments. . 5 RAHIMAFROOZ   Ã‚  RENEWABLE ENERGY LTD Transforming the lives of people and lighting up different corners of the country, Rahimafrooz Renewable Energy Ltd. (RRE) has been providing Rahimafrooz Solar solutions for households, agriculture, healthcare, education, rural streets and marketplaces. To date, RRE has lightened up more than 40,000 rural homes in Bangladesh and the Company is endeavoring to do much more in the future. The abundance, inexhaustibility and non polluting nature of solar energy, have made it right alternative for conventional energy sources, which are getting fast exhausted.So far only a small portion of solar energy is being harnessed for use in solar water heating, solar lighting, telecommunications, medical refrigeration and solar water pumping. Working closely with Bangladesh Government’s agencies, NGOs, donor and partner organizations, and international agencies, RRE offers a full rage of solar solutions including home lighting, street lighting, heating systems, water pumps, Photo Voltaic (PV) centralized systems, drip irrigation systems, vaccine refrigeration, support for computer and other electronic systems, and a number of other solutions.More than 60,000 homes already been illuminated with RRE’s solar efforts and the number is always growing. Rahimafrooz Bangladesh Ltd. At first has marketed solar energy by exporting it from England. The following places and the institutions are the user of solar. 1. Hospital and Clinic 2. Irrigation project 3. School, Masjid, Road, Television 4. Telecommunication sector. 5. Railway signal 6. To find out the river way. The Organization where the solar Energy is set up 1. NGO 2. Tea Garden 3. Army cantonment Chittagong 4. Private Organization 3. 6 RAHIMAFROOZ CNG LTD. Rahimafrooz CNG Ltd. RACNG) offers comprehensive solutions for CNG refueling, conversion, conversion centers, and maintenance. The Com pany runs state-of-the-art CNG conversion centers offering 1st to 5th generation conversion, and is setting up a wide country-wide network of refueling stations. It also assists, through equipments, technological know-how, training and marketing, in setting up CNG conversion centers and refueling stations INSTALLATION OF CNG STATION: It helps to setup CNG Fuel Station on a turn-key basis. It also assists in obtaining financial support from the Financial Institution to setting up CNG station.It provides round the clock technical supports and training   CNG CONVERSION: It has its own conversion centers where you can convert your Octane or Petrol driven automobile into CNG. Rahimafrooz CNG offers an innovative and technically advanced system for conversion of all types of vehicles into CNG It is the sole technical and commercial representative of Lo. gas s. r. l. of Italy. All CNG components are given full warranty with necessary technical support. CNG SERVICES: It also provides all types of technical support related to CNG stations, systems and kits to individuals and institutions. 3. 7 Rahimafrooz Superstores LtdRahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban lifestyles by launching the first retail chain in the country – Agora. With outlets in important locations in Dhaka, and many more coming at key locations in Dhaka and other major cities, Agora is endeavoring to fulfill the everyday needs of the urbanites through fair price, right assortment, and best quality. While Agora mainly focuses on food items – ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy, and grocery – it also carries a vast array of other household, grocery, personal care, and various other products.Having started its journey in 2001, Agora is committed to sustaining and growing as the most trusted, loved, and frequented retail chain. Agora outlets: Dhanmodi Gulshan Mogbajar Mirpur 3. 8   Rahimafrooz Globatt Ltd (RGL) Ra himafrooz Globatt Ltd (RGL) is the global wing of Rahimafrooz group. As part of excelling two decades of international market experience and aspiring to become a truly global company, this state of the art Maintenance Free (MF) and Sealed Maintenance Free (SMF) battery manufacturing plant was established in the year 2009. With 2. million unit production capacity per year, RGL is the largest battery export plant in South Asia. In recognition to its quality management system, RGL has received ISO 9001:2008 Certification from Orion Registrar, Inc. , USA. The manufacturing process of RGL ensures highest level of environment sustainability. RGL offers a broad range of maintenance free automotive batteries manufactured according to JIS and DIN standard for a variety of vehicles, ranging from small cars to large commercial vehicles. RGL also manufactures deep cycle battery for inverter application.All these batteries have been designed by one of the leading German company. These batteries are designed for millions of vehicle enthusiasts across Asia & Pacific, Middle East, Africa, Europe and Americas. As the pay off line of  its flagship brand GLOBATT â€Å"Drive Within† illustrates, the battery is winning heart and mind of the consumers around the globe through its unparallel performance. Metro net Rahimafrooz Group, in a joint enterprise, has ventured into the first ever fiber optical commercial networking backbone in Bangladesh Metronet Bangladesh Ltd. (MBL).MBL provides robust data communication services to private sector offices, financial institutions, ATMs, and many other institutions. GreyFab and Asia Tex are two other businesses that manufacture and export textile and terry towels. Rural Service Foundation (RSF) is a not-for-profit social enterprise endeavoring to alleviate poverty and supporting the rural poor. The poverty alleviation model of RSF is based on three basic principles – affordable, replicable, and sustainable. RSF has been helpi ng the rural poor, through programs involving solar home systems, irrigation, bio gas, contract farming, battery powered instant power systems etc.Besides, RSF also runs â€Å"Dhaka Project† which is a home to some 600 urban street children, providing them with shelter, education, food, clothing, and care. Supported by Rahimafrooz. 3. 9 RAHIMAFROOZ SERVICE CENTER : Rahimafrooz Bangladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system. The   Ã‚  complain is also solved and handle from here. and a number of generous donors from home and abroad, RSF has a country-wide network with nearly fifty field offices. . 10 Sales process: Diesel generator: Project 1. Pre-sales meeting: (sale people) Discussion with customer regarding the actual need, the size of the generator, KVA, installation process etc. a)  Ã‚  Ã‚  Ã‚  Ã‚   Inform customer re garding product feature b)  Ã‚  Ã‚  Ã‚  Ã‚   Site visit: evaluate the customer recommended location where generator would be placed c)  Ã‚  Ã‚  Ã‚  Ã‚   Load calculation d)  Ã‚  Ã‚  Ã‚   Site suggestion: Inform customer regarding installation process; provide product recommendation based on site etc. e)  Ã‚  Ã‚  Ã‚  Ã‚   Estimated price rates 1. Offer submission (based on customer requirement)Technical Product list Financial offer Other parties involve with offer submission. (They evaluate the offer) a)  Ã‚  Ã‚  Ã‚  Ã‚   Financial institution/ Bank b)  Ã‚  Ã‚  Ã‚  Ã‚   Consultant c)  Ã‚  Ã‚  Ã‚  Ã‚   Construction contactor 1. Follow up (before sale) a)  Ã‚  Ã‚  Ã‚  Ã‚   Over phone b)  Ã‚  Ã‚  Ã‚  Ã‚   Direct visit 1. Final Negotiation meeting Price Product 1. If accepted   by the customer then work order is issued   Ã‚  Ã‚  Ã‚  Ã‚   schedule date for installation material estimate or list of material material arrangement relevant document Price and mode of paym ent 1. payment (as per work order) 2. re-installation inspection (sale people and installation and service supervisor * customer name and address * package number * capacity * installation place * material list * delivery date 1. delivery/dispatch (store officer 2. installation 3. follow up ( after sales) by the sales people 4. bill collection (accounts and sales people) * description of equipment * model * commissioning date * amount of bill claimed by the RESL 1. A. Corporate: Definition: corporate customers are those customers who buy a bulk amount of products from RESL. It can be Bank, factory, hospital, real estate or industry.Sales process is same 1 to 11 Installation Sources/sales leads are different. B. Individual: Definition: individual customers are those customers who buy one or two products from RESL. It can be Bank, factory, hospital, real estate or industry. Sales process is same 1 to 11 (except work order) 100% payment before delivery sources/sales leads are different 1. B. Referral : Colleague from RDL, RBL and etc Sales lead given by commission agent Sales man of RESL has contact with other company’s sales man   Ã‚  Ã‚  Ã‚  Ã‚   Refer customer to the RESL. Receive commission   from RESL to 11 same processes. Except work order for individual but for corporate (need work order) 1. C. Third party/Contract proposal: Rail way , police buy from third party Third party buy from RESL (supplier of generator)   Ã‚  Ã‚  Ã‚  Ã‚   But all after sales services given by the RESL Sources of sales lead: From colleague like RDL,RBL sales person of other company existing customer Direct call from customer( new or existing customer) Sales lead given by commission agent From bill board Newspaper Related generator company/ similar trend business Consultant Road site Field representativeDirect sale Customer direct come to RESL Project| Corporate| Individual| Third party/contract proposal | Referral|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From Existing customerDirect sale  |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Direct saleFrom bill boardNewspaper  |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From bill boardNewspaperDirect saleField representativeRoad siteRelated generator company/ similar trend business|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From bill boardNewspaper|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From colleague like RDL,RBLsales person of other companySales lead given by commission agentConsultant| Figure #1 3. 11 After sales service: 1. Installation (project and individual/corporate) 2. Service (individual) . I. Emergency service 2. II. Schedule service 3. Service (project) 1. Installation( individual/corporate) a)  Ã‚  Ã‚  Ã‚  Ã‚   Site visit b)  Ã‚  Ã‚  Ã‚  Ã‚   Pre-installation inspection (sale people and installation -service supervisor)   Ã‚  Ã‚  Ã‚  Ã‚   customer name and address package number capacity installation place material list delivery date c)  Ã‚  Ã‚  Ã‚  Ã‚   Material arranged Material bought by the customer (cable) or RESL provide it. d)  Ã‚  Ã‚  Ã‚   Based on that date follow up and confirm that today you have installation date. e)  Ã‚  Ã‚  Ã‚  Ã‚   Which engineer will go for installation (his name, place and date)?This record is in excel sheet f)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Commissioning sheet * Site code * customer name * Package no * Supplier address * Technical terms * Other relevant information * Comments from customer * signed by RESL service engineer and customer 2. Service ( individual ) 1. I. Emergency service (warranty period 1year or running hour1500h) a)  Ã‚  Ã‚  Ã‚  Ã‚   Hot line b)  Ã‚  Ã‚  Ã‚  Ã‚   Call from customer c)  Ã‚  Ã‚  Ã‚  Ã‚   Whether this product is within warrant or not d)  Ã‚  Ã‚  Ã‚   Commissioning sheet cheeked by service coordinator   Ã‚  Ã‚  Ã‚  Ã‚   customer name Package no Supplier address Technical terms Other relevant information Comments from customer igned by RESL service engineer and customer e)  Ã‚  Ã‚  Ã‚  Ã‚   If it is within warranty then free service and prompt( excluding Lub oil fi lter, air filter, fuel filter and culent filter parts) f)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   send engineer to the sight g)  Ã‚  Ã‚  Ã‚  Ã‚   Service sheet sign by engineer and customer with the bill copy, feed back sheet and other material h)  Ã‚  Ã‚  Ã‚  Ã‚   Follow up only for individual (everyday at least 10 calls from excel sheet randomly) i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Documentation how many times complains come from client. j)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Problems sheet send to Service complain par day——–6 to 10 k)  Ã‚  Ã‚  Ã‚  Ã‚   She only send critical problem to the COOEmergency service for an example>hospital>1) normal problem> normal engineer   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   >2) critical problem> critical enginee r 1. II. Schedule service a)  Ã‚  Ã‚  Ã‚  Ã‚   Hot line b)  Ã‚  Ã‚  Ã‚  Ã‚   Tell Detail information about product( KVA and price rate) c) Offer give by service coordinator of RESL[this is basically gave idea about relevant parts for generator]   Ã‚  Ã‚  Ã‚  Ã‚   Description of material Quantity Price Signature by service engineer d)  Ã‚  Ã‚  Ã‚   If accepted then schedule date e)  Ã‚  Ã‚  Ã‚  Ã‚   Bill collection f)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   AMC service[Dhaka and out   side Dhaka city] Critical A ——–one service—–price range different *   Non Critical —-one service—–price range different * Super Critical —one service—–price range different * Working hour * Payment date * Exclusion * Other applicable terms * Starting date g)  Ã‚  Ã‚  Ã‚  Ã‚   Inform about Servicing after 50h/200h/ or 6month which ever come first ( excluding Lub oil filter, air filter, fuel filter and culent filter parts) h)     Ã‚  Ã‚  Ã‚   Engineer send to the customer with the bill copy, feed back sheet and other material i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Payment( partially or full) j)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Follow up monthly wise )  Ã‚  Ã‚  Ã‚  Ã‚   All Problems sheet send to (senior officer- customer relation l)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Service complain par day——–10 to 15 m)  Ã‚  Ã‚   She only send critical problem to the COO C. Service (project): Projects are those customers who bought a bulk amount of product. For an example GP bought——560+ diesel generators. 5 people are working as a service coordinator to maintain the service for project. Different people are handling different type project. So, their working style is also different. They have 5projects (GP, Bangla link, Eric son, AKTEL and Motorola. Processes are same but record keeping/documentation is different.Installation (projects): service coordinator Estimated( everything including product, pa rts and etc) given by the project * customer name * Package no * Supplier address * Technical terms * Other relevant information * Comments from customer * signed by RESL service engineer and customer RESL take all estimated   material( material list) for installation to the site If any extra parts or material need then RESL claim extra bill for that Commissioning paper and engineer sign that paper Problems: Service engineers are not identifying the specific problem. Every time new service engineer was coming and telling customer about new problem.Different service engineers are sending for same problem. customer become dissatisfied and for this reason sell will be decline in future Stock out problem Not delivery at proper time Not inform problem to the original sales people by Proper service Place Manpower Branding Promotion Promotion (integrated Marketing communication): RESL was doing Same Promotion for all products. For an example: diesel generator, GE lighting and power renta l. Above the line Through the line Below the line Above the line   | Bill board | Press add| Add Design for bill board | Process of press advertising:Design developed   by RESL with agency Rate (fixed)[on behalf of RESL negotiation with news paper by Agency] a)  Ã‚  Ã‚  Ã‚  Ã‚   Which paper b)  Ã‚  Ã‚  Ã‚  Ã‚   Page number c)  Ã‚  Ã‚  Ã‚  Ã‚   What size d)  Ã‚  Ã‚  Ã‚   Color Quotation send by add agency Work order send by RESL Payment Chapter four Branding 4. 1 Brand: A name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of competition. Brand elements, sometimes called brand identities, are those trademark able devices that serve to identify and differentiate the brand.The main brand elements are brand names, logos, symbols, characters, slogans, jingles, and packages. Brand element choice criteria: 1. MEMORABLE Easily recognized: it is easy to r ecognize because this is already a establish brand (general electric) Easily recalled: easy to recall also 2. MEANINGFUL Fun and interesting Rich visual and verbal imagery 3. PROTECTABLE Legally Competitively 4. ADAPTABLE Flexible Updatable 5. TRANSFERABLE Within and across product categories Across geographical boundaries and cultures The quality parameter: ProductQuality| Generator| Performance| v| Feature| v| Conformance quality| v| Reliability| v|Durability| v| Serviceability| v| Style and design| v| 4. 2 Steps of brand building TARGET MARKET| OTHER VARIABLES| VALUE INNOVATION| VALUE PRICING| VALUE DELIVERY | VALUE PROPOSITION | Brand Elements| STEPS IN BUILDING BRAND| Product Engineering| Creating Differentiation| Five Dimensional Branding| Win – WinSituation| Cost-EffectiveDistribution| Position the brand in the mind of the prospect| Create awareness/ identity of name/ symbol/personality | Position the brand to differentiate from others | Create brand image| Create trus t in the minds of customers, prospects and other stakeholders by maintaining consistency and DEL | BRAND EQUITY| Build awareness to the mind of the prospect. a)  Ã‚  Ã‚  Ã‚  Ã‚   Branded vehicle b)  Ã‚  Ã‚  Ã‚  Ã‚   All Transportation of GE will covered by the GE stickers c)  Ã‚  Ã‚  Ã‚  Ã‚   Sales man will build awareness to the dealer d)  Ã‚  Ã‚  Ã‚   Tell detail about the   brand like GE e)  Ã‚  Ã‚  Ã‚  Ã‚   Provide GE T-shirt to all sales people 4. 3   Experience wheel of Rahimafrooz Chapter Five Supply chain  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   management 5. 1 Function of Physical distribution: Inventory control a)  Ã‚  Ã‚  Ã‚  Ã‚   How much to order? b)  Ã‚  Ã‚  Ã‚  Ã‚   When to order? Warehouse(private) a)  Ã‚  Ã‚  Ã‚  Ã‚   Tejgaon b)  Ã‚  Ã‚  Ã‚  Ã‚   Begun bari c)  Ã‚  Ã‚  Ã‚  Ã‚   Mirpur Material handling )  Ã‚  Ã‚  Ã‚  Ã‚   Maintain the quality of storage b)  Ã‚  Ã‚  Ã‚  Ã‚   Moving right goods at the right ti me to make them available to the right customer. Transportation a)  Ã‚  Ã‚  Ã‚  Ã‚   Own b)  Ã‚  Ã‚  Ã‚  Ã‚   Private Channel structure: Indirect| Intermediary (RESL)| Manufacturer| End user| Level of intensities: Distribution from single outlet (RESL)| Exclusive| Ware house entry process: 1. Normal entry 2. Warranty entry A) Normal entry [which come from direct principle] Entry new products L/C number About product part number and serial number Input to the excel sheet Kept in store Delivery B) Warranty entry Entry Defective productsMatch with the product part number and serial number Input to the excel sheet For Defective products kept in store[ for physical evidence] Delivery Current process (re-placement flow): 5. 2 Target market : The target market is group of customer to whom the company aims its marketing effort. The   target market of the RBL is automobile users   and industries telecommunication, power station, railway   system, electric vehicle, forklift, ship   buoy lighting and solar power system and household for IPS and UPS battery. targeting   board groups of buyers within a specific product/market, such as automobiles.Consider for example, the global market for automobiles. In 2003 the sales   of   the Chevrolet Impala model where 1. 5 million units, In 2005 the sale corolla best selling model has sales of about 300,000 unit . considering automobile market   RBL segmented their markets and develop product like locus. The fragmentation of needs and want in market is creating subgroups of buyers of buyers within the total market, each displaying different customer satisfaction requirements. such  Ã‚   differention provides   and   opportunity for business to design product offerings to meet the needs of customer indifferent market segment.Targeting all people  Ã‚   and also organization in a market is not a typical strategy for RBL. instead, many target one or more segment within the total market. Deciding what people to target is a critically important strategic decision. Customer focus Rbl are focusing on customer. getting to close to customer Rahimafrooz associates   Ã‚  directly   with distribution, retailers and also buyers to know what drives customer satisfaction, identify customer   needs, and use those needs to target market where the business can achieve a sustainable and significant competitive advantage in this field.RBL understand customer preferences and   requirement and offerings superior value RBL developed a centralized customer feedback and query sell total commitment to customer satisfaction â€Å"is one is of their values. listening to what customer say in continual systematic way is a key tool to comprehend their needs and requirement and to satisfy them a achievement excellence in their product and service accordingly. All individuals of Rahimafrooz Group interact with customers and members of the  public everyday and do hear, eceive, or learn about their comment s, complaints, views, etc on the products, services, and dealings of the company A systematic and organized way of managing these feedbacks and queries will surely strengthen their total commitment to customer satisfaction. Strategic Policies Innovative: RBL always   find creative means to achieve their desired results, while  building on the experiences of others. Leaders : RBL aggressively in the forefront of economic development for their target markets; others will use their success  to measure own. Renewals and Growth:RBL focus our efforts and incorporate values into actions that contribute to a positive, effective and  sustainable economic transformation in the  Region. Enterprising  People: RBL find,  embrace  and  support  the  efforts  of  customers, suppliers and employees who are motivated to undertake new or risky paths that result in  personal and  company growth. Enterprising Businesses: RBL attract and engage companies willing to change a nd take risk to achieve sustainable growth, thereby providing increased employment and wealth to the Region. The Region:RBL will serve the broad  geographic area rather than Bangladesh. Strategies Build a support system that will enable the successful execution of resources to innovate superior products. Develop production process based on  the strategic plan  implementation requirements Develop cross-functional team to support  implementation of the  strategic plan. Develop a performance measures tool Develop  a  process  for  continual  feedback  on   progress  from  the  market  and  periodic assessment and  revision of their marketing strategy and plans. 5. 3 How RBL Become Market Leader 1. ive the values Integrity Honest, fair and impartial to all. – e. g. delivering on promises to external and internal customers. Excellence Self  discipline,  personal  responsibility,  overall  commitment  e. g. (a) Taking  personal resp onsibility for delivering the results as planned. e. g. (b)   Finding and  implementing new or  improved solution. Total Customer satisfaction This applies to both  internal and external customers, and must fully  satisfy both. This means those understanding their expectations, and  matching to our  resources/capabilities. Taking new initiativesFinding and implementing new ways of solving or improving issues 2. RESULT  ORIENTED Achieving   Ã‚  targets, taking corrective action, giving  feedback. 3. TEAM  BUILDER Empathic, Compassionate . e. g. (a) Receptive to ideas, complaints, feedback of others and adding positive suggestions (b)  Actively coaching team members for their  development. 4. RECEPTIVE  TO  CHANGE E. g. deriving maximum   Ã‚  benefit from   the new style of supportive training programs rather  than the previous directive style of training. 5. VISIONARY Recognizing the qualities & skills required to aspire to the company’s vis ion e. . Constantly  benchmarking themselves to fulfill aspirations. 6. ENTREPRENEURIAL Proactive, risk-taking, Self-starter, innovative, confident e. g. Constantly strive to improve knowledge of company. 5. 4 SWOT ANALYSIS OF RBL According to the study if the organization strengths, weaknesses, Opportunities and Threats (SWOT) analysis of   Rahimafrooz Bangladesh Ltd is described bellow; Strengths: Excellent cycling ability  high reliability and exceptionally long life Large electrolyte reservoir high tolerance to water loss and minimal maintenance High charging efficiencyLow self discharge, dry pre-charged plates High rate of discharge performance High resistance to adverse mechanical and electrical condition Weaknesses: Expensive than other competitors’ brand Low self discharge Opportunities: Evolution into a â€Å"Plug-in Hybrid† with higher capacity batteries and a drive train designed to operate for extended periods in electric-only mode. spread into other market sectors Increasing awareness of environmental issues likely to keep demand high. licensing of technology to other manufacturers Threats Increasing Global CompetitionLow price batteries offered by China Increasing raw materials price Chapter Six Findings Product Basis Market Share: Rahimafrooz Battery Ltd 27 Feb 2011 †¦ Bangladesh now has a battery market of 0. 6 million units worth Tk 5. 0 billion a year and Rahimafrooz has 75 per cent market share. Rahimafrooz’s     Globatt hits Local Market â€Å"We exported 0. 6 million batteries in the last two years with   Ã‚  Globatt   Ã‚  having 60 per cent share of the total units. Mr. Moin said at present there is a demand of 400 million batteries worldwide while Rahimafrooz exports 0. 5 million units a year. Business DomainsThis section describes Rahimafrooz Group’s businesses according to the four broad segments that its companies operate in. Storage Power: Rahimafrooz Group is the largest manufacturer a nd exporter of automotive and industrial batteries in Bangladesh and has the largest battery export plant in South Asia. Automotive and Electronics: Rahimafrooz Group markets and distributes various automotive after-market products such as automotive batteries, tyres and lubricant as well as electronics ranging from home appliances, power backup systems, lighting products, and electrical accessories.The Group is also one of the leading complete CNG solution providers in the country. Energy: Rahimafrooz Group has a significant presence in the energy sector of Bangladesh and offers a wide range of renewable and conventional energy solutions. Retail: Rahimafrooz Group introduced the first retail chain of superstores in Bangladesh and has played a major role in redefining everyday shopping. After gathering information I can draw the following findings: As it is found that average 75% of market share is obtained by RBL.Most of the dealers claim that they receive their order, but it is no t in   ordering period. Cent percent dealers’ claims that they are dissatisfied with the products of RBL. The Rahimafrooz Group has more than 10 exclusive outlets. Bangladesh’s largest manufacturer†¦distributor of automotive and industrial batteries. Bangladesh-based Rahimafrooz Batteries Ltd (RBL) expects India operations to contribute 10 per cent to the company’s global revenues by 2013. Rahimafrooz IPS & UPS are best in country. RBL is the first producer of industrial battery.It is a leading name in the diesel generator industry having a customer base of nearly 900. RREL is also the pioneer in providing solar-hybrid solutions for Telecom Operators’ BTS towers and solar powered irrigation systems in Bangladesh. Skilled and well-trained team to ensure quality workmanship Excellent after sales service. Rahimafrooz CNG Ltd. (RACNG) is one of the leading complete CNG solution providers in the country Chapter Seven Recommendation Service engineers are not identifying the specific problem. Every time new service engineer was coming and telling customer about new problem.Different service engineers are sending for same problem. customer become dissatisfied and for this reason sell will be declined in future Stock out problem Not delivery at proper time Not inform problem to the original sales people by Proper service Place Manpower Branding Promotion If company solves these problems then it will grow faster. Conclusion No business stays at the top if it doesn’t maintain its performance. Thus it is very important to fulfill the demand of the consumers through competitive advantage.This study has gone through different stages to identify the relations of marketing tools that can affect significantly the market share of Rahimafrooz’s product. Going through, Rahimafrooz’s product also identifies different activities of the competitors because there are also players who have special interest are their market share in the same market. Timeliness of the data is very important. I want to mention that here I learned how to work in professional environment with challenges in the real development world, how to improve coding and design techniques and how to cope with different working Throughout the whole development process.I got the chance to implement my theoretical knowledge of marketing that I learnt over last 4 years from my respected faculty members of ASA University of Bangladesh. Not only that, through report writing I got to know how to compose professional and formal reports for any project or research works. I have taken total marketing strategy of Rahimafrooz Bangladesh Limited. Through this I have tried to give an actual scenario of Marketing Strategy.

Monday, January 6, 2020

The Versus Kansas City, Missouri Essay - 1483 Words

Wedow Versus Kansas City, Missouri Introduction Women have been discriminated against throughout the history of the United States. Women were typically associated with being â€Å"mothers† and having to take care of the children along with other so called home â€Å"duties.† They were not allowed to vote until fairly recently. Astonishingly, women in the United States were not allowed to have their own bank account before 1974. There is no reasonable excuse for such restrictions, except to keep women under the control of men. Altogether, the United States’ has a history of discriminating against women. Women have historically been treated as second class citizens, especially in the workplace, which kept them from doing certain jobs that were meant for men. The reality is that women have proven more than capable of doing labor intensive work. World War II proved that women were more than capable of replacing men. 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